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Along with the development of e-commerce, people are becoming more familiar with a new type of Mobile Electronic Commerce (m- commerce).
M-commerce refers to access to the Internet via a mobile device, such as a cell phone or a PDA (personal digital assistant). Once m-commerce becomes more widespread, it will change the nature of the Internet from a business point of view. SMS (short message service) is the communications system for mobile devices that complements m-commerce.
Established on February 14, 2004, the name Dalink can be associated with the word darling as the company concentrates on providing services mostly to the younger generation.
By simply logging onto the Internet and accessing the service, users can download ring tones, logos, wallpapers, animated gifts, picture messages and games to their cell phones. Moreover, Dalink also provides information and entertainment for young people. By sending a request message, users can receive a funny story or a famous saying, play a quiz, make friends or connect to a loved one. An English dictionary, phone directory and email service to mobile phones are also available.
In addition to these commercial services, including lotto and periodical subscriptions, Dalink also has close ties with other types of media. For example, while watching TV, viewers can forecast the results of domestic and international sporting events or vote for their favourite athlete or song just by calling or sending an SMS message to the centre.
Over the past year, the service has received a warm response from users.
The centre only has 10 staff and they are constantly busy serving millions of online customers, especially young people.
Tran Thi Huong Lua, director general of the Dalink Centre elaborated on the centre’s future plans.
"We give first priority to effective business services," she said. "We will try our best to provide more and more services to meet the increasing demand from users. As more and more people now access the Internet, we plan to further expand our operations and business in the future to create more ring tones, logos and other things."
Every day, the centre receives tens of thousands of messages on average, thus increasing its revenue. Last year, the company earned about US$500,000.
According to the International Telecommunications Union, Vietnam is the second fastest growing telecommunications market in the world. Statistics from the Vietnam Post and Telecommunications Corporation predicted that there will be seven million mobile phone subscribers by the end of 2005.
VOV - (05/05/2005)
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