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  History

From military zone to paradise land

Son Tra regarded as a sleepy-eyed peninsula will wake up to a US $41 million hotel resort and spa

New resort developments are transforming a former military zone in Danang into a coastal holiday destination. A high-end resort with 400 rooms began construction last week in the Son Tra peninsula where the local government decided to turn over some military land for tourism development.

Son Tra Resort and Spa is projected to cost US $41 million and will have a 80-room hotel of five-star standard and 200 villas besides facilities like restaurants, conference rooms and entertainment services.

The resort is set to become the biggest development in Danang with its developer, the Vietnamese bankrolled Son Tra joint stock company, acquiring more than 14 hectares of seaside land. It is due to partly open in late-2006.

"This will no longer remain a sleepy peninsula. It will become a high-end tourism complex and will give Danang a new face". Vu Thu Hanh, deputy director of Son Tra company, claimed.

Luong Minh Sam, director of Danang Tourism Department, said, "Son Tra will become a major tourist draw in the city.

"This area has a beautiful bay with turquoise water. All the beaches face west which is ideal for relaxation and creation."

He said four other resort projects were planned for the peninsula, a 15-minute drive from the City Centre. One of them, developed by the Hai Duy Joint stock company, earlier this year started construction on a $19-million resort. Sam said the local government had built infrastructure including roads, electricity, water supply and a tourist port to pave the way for investors to build more high-class resorts.

Son Tra also has a national forest with all developers required to design their resorts to minimise the impact on the environment, he pointed out.

Gavin Faull, president of Swiss-Belhotel International signed inked the contract to manage Son Tra Resort and Spa last week, said Vietnam had some of the most beautiful natural settings in Asia but it must exhibit care and responsibility to ensure sustainable tourism growth.

"We are confident that when this development is completed it will enhance the beauty of the area," he said.

Son Tra company has pledged to build a resort with red-tiled roof villas nestling in harmony with the greenery and beach in the front and mountains in the backdrop.

"The resort has modern architecture designed to be harmonious with surrounding natural landscape," said Hanh.

Swiss-Belhotel is the most aggressively expanding hotel management company in Vietnam, winning deals to manage the VinPearl Resort and Spa in Nha Trang, the Mithrin Hotel in Halong Bay and the Horison Hotel in Hanoi.

It is set to open the 80-room Abalone Resort and Spa in Hue and 212-room Golden Sands Resort in Hoi An by the end of the year.

Swiss-Belhotel regional sales and marketing director Do Quang Hai said he foresaw good prospects for Son Tra Resort.

"The area remains untapped," Hai said, adding that a new bridge over the Han River would shorten travel time between the city centre and the peninsula.

The Furama is the only five-star beach resort currently in operation in Danang. An American company, Magnum, is building a five-star resort capitalised at $24 million near the Furama. (VIR)

New resort developments are transforming a former military zone in Danang into a coastal holiday destination.

A high-end resort with 400 rooms began construction last week in the Son Tra peninsula where the local government decided to turn over some military land for tourism development.

Son Tra Resort and Spa is projected to cost US $41 million and will have a 80-room hotel of five-star standard and 200 villas besides facilities like restaurants, conference rooms and entertainment services.

The resort is set to become the biggest development in Danang with its developer, the Vietnamese bankrolled Son Tra joint stock company, acquiring more than 14 hectares of seaside land. It is due to partly open in late-2006.

"This will no longer remain a sleepy peninsula. It will become a high-end tourism complex and will give Danang a new face". Vu Thu Hanh, deputy director of Son Tra company, claimed.

Luong Minh Sam, director of Danang Tourism Department, said, "Son Tra will become a major tourist draw in the city.

"This area has a beautiful bay with turquoise water. All the beaches face west which is ideal for relaxation and creation."

He said four other resort projects were planned for the peninsula, a 15-minute drive from the City Centre. One of them, developed by the Hai Duy Joint stock company, earlier this year started construction on a $19-million resort. Sam said the local government had built infrastructure including roads, electricity, water supply and a tourist port to pave the way for investors to build more high-class resorts.

Son Tra also has a national forest with all developers required to design their resorts to minimise the impact on the environment, he pointed out.

Gavin Faull, president of Swiss-Belhotel International signed inked the contract to manage Son Tra Resort and Spa last week, said Vietnam had some of the most beautiful natural settings in Asia but it must exhibit care and responsibility to ensure sustainable tourism growth.

"We are confident that when this development is completed it will enhance the beauty of the area," he said.

Son Tra company has pledged to build a resort with red-tiled roof villas nestling in harmony with the greenery and beach in the front and mountains in the backdrop.

"The resort has modern architecture designed to be harmonious with surrounding natural landscape," said Hanh.

Swiss-Belhotel is the most aggressively expanding hotel management company in Vietnam, winning deals to manage the VinPearl Resort and Spa in Nha Trang, the Mithrin Hotel in Halong Bay and the Horison Hotel in Hanoi.

It is set to open the 80-room Abalone Resort and Spa in Hue and 212-room Golden Sands Resort in Hoi An by the end of the year.

Swiss-Belhotel regional sales and marketing director Do Quang Hai said he foresaw good prospects for Son Tra Resort.

"The area remains untapped," Hai said, adding that a new bridge over the Han River would shorten travel time between the city centre and the peninsula.

The Furama is the only five-star beach resort currently in operation in Danang. An American company, Magnum, is building a five-star resort capitalised at $24 million near the Furama.

ND - (29/10/2004)


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